A morning cup of coffee is a cherished ritual that helps start the day on a good note. Coffee is a highly competitive retail sector in Australia, with many competing for your customers' attention. In this blog, The OK Packaging shares Five creative ways to help your coffee packaging stand out from the crowd.
1. Photography
Sight, smell, and taste can be very powerful triggers for food purchases. While a photograph can't truly capture the smell or taste, food photography can evoke memories of coffee. Images of morning coffee being poured can evoke sensory memories of coffee in shoppers, which in turn can drive sales of your product.
2. Color and Design
Like photography, design and color can set a mood or evoke psychological associations. If your brand is eco-friendly, consider using kraft and recycled paper bags, as well as matte textures like those used on our eco-friendly Earth bags.
If you want your products to visually stand out on the shelf, using bold color blocks is an effective strategy. Repeating solid-color shapes placed on the shelf can be very appealing. Color and branding also help identify your product and connect it with your brand. The Packaging People offers custom printing options on our bags to help you create your brand identity and communicate your product message to consumers.
3. Develop a company or brand philosophy
Make sure your coffee packaging reflects your company's brand philosophy. If you're promoting your brand with an environmentally conscious mindset, explore our eco-friendly packaging options to choose the right one. The Packaging People offers a variety of eco-friendly products, including recyclable, biodegradable, and compostable packaging.
4. Innovation
Innovative packaging will help you sell your coffee. If you put yourself in your customers' shoes, you'll realize that resealable bags are worth considering to preserve the freshness of your coffee. A degassing valve in the coffee packaging helps release carbon dioxide trapped in the bag without allowing oxygen to pass through, preserving the freshness of the coffee. Flat-bottomed bags are stable and shelf-stable. Die-cut bags can be hung on a counter or displayed on a shelf to attract customers.
5. Research the competition
Evaluate the brands in your market segment that will compete for your customers. Ensure your product is competitively priced and sized to match its value proposition and key customer expectations. Research the weight, size, and characteristics of coffee brands that sell well in your segment and use this data to promote your product. The Packaging People offers a variety of creative packaging options to help your coffee products stand out from the competition. Contact us today to learn about custom printing options.
Contact for Bulk Inquiries
For bulk buyers seeking Coffee bag solutions, visit Dongguan OK Packaging’s official website or contact its sales team via the "Contact Us" section.
Free stock samples
are available for quality inspection, and factory visits are welcome.
Responses to inquiries are guaranteed within 24 hours.
Post time: Jan-15-2026
