There is a simple measure: Are buyers willing to take pictures and post the traditional packaging design of FMCGs in Moments? Why do they focus so much on upgrading? With the 1980s and 1990s, even the post-00s generation has become the mainstream consumer group in the market. The market is also becoming more and more sophisticated about the packaging design of FMCG. Creative and distinctive packaging is the dish in the mainstream consumer group. In the food circle with many categories and products, high-value packaging has its own traffic.
For example, a snack brand from Henan, China - Weilong
Since the packaging has been changed to a simple style, it has also stabilized the throne of the first brother in the spicy food industry. Compared with the old version of the packaging, Weilong Spicy Tiao completely abandons the previous design elements in the new packaging design style. From the texture of the spicy bar to the packaging innovation, it can be said to be a clear stream in the spicy bar industry, coupled with a unique marketing strategy, It is also popular with young people.
Nuts - Chacha seeds
The packaging consists of eye-catching yellow, an enlarged Qiaqia logo and the super slogan "Master the key preservation technology", which is very recognizable, making it easy to grab the spotlight in a wide variety of nut markets, and you can recognize it on the supermarket shelves at a glance. . And because of its design concept that closely follows the preferences of young people, it can make consumers more willing to share these foods through social networks, which can achieve a complementary promotion method with manufacturers through paid promotion of products, and is more easily accepted by consumers.
Post time: Aug-03-2022